How Aporia LTD Achieved Performance Marketing Success with RSOC

Aporia LTD, a performance marketing powerhouse acquired by Team Internet, has long been a trusted partner of Outbrain Direct Response (ODR). Known for its innovative use of proprietary tools and O&O websites, Aporia has built a reputation for delivering marketing solutions that drive measurable success. As the search industry shifted towards new opportunities, Aporia switched to RSOC – a decision that proved transformative for its business operations and performance.

Introduction: A Shift in Strategy

For years, Aporia relied on AFD search feeds, which offered a reliable source of high revenue through Google’s platform. However,  following the pivot of the search industry towards new opportunities, RSOC emerged as the solution.

RSOC is an innovative tool designed to display relevant search terms on content pages, empowering search marketers to transform paid clicks into high-value organic traffic and better monetize their campaigns. With RSOC, Aporia seized the opportunity to not only maintain performance but unlock new levels of success.

Approach: A Multi-Faceted Strategy

Aporia’s success with RSOC was no accident—it was built on a foundation of strategic, data-driven decisions. The company employed innovative methods to maximize the potential of RSOC while ensuring efficiency across campaigns.

1. Budget Diversification

Instead of consolidating funds into a single feed, Aporia spread its budget across multiple feed types and geographies, targeting over 30 countries. By embracing exploration and rigorous testing, they identified high-performing geos and doubled down on successful areas to optimize results.

2. Device Optimization

Recognizing the importance of device-specific targeting, Aporia tailored feeds exclusively for mobile devices in certain cases to enhance performance. This refined focus ensured better audience alignment and expanded their reach across devices.

3. Collaborative Efforts

Aporia strengthened its partnership with ODR, working closely to access the best ad sources. This collaboration enabled Aporia to fine-tune campaigns and scale effectively.

4. Feed Differentiation

With a clearly segmented strategy, Aporia diversified feed types and expanded its global footprint to capture broader audiences and drive profitability.

Strategic Execution: Best Practices in Action

Beyond their strategic approach, Aporia implemented several best practices to fully capitalize on RSOC’s capabilities:

1. Compliance

Strict adherence to Google policies and feed provider guidelines ensured clean campaign structures. Matching ad titles to landing pages allowed Aporia to maintain high-quality, compliant campaigns.

2. Expertise in Native Advertising

The team leveraged their deep familiarity with Outbrain’s Amplify platform, giving them a competitive edge in effectively using RSOC to drive performance.

3. Technical Efficiency

Aporia harnessed robust API integrations to streamline automated campaign creation and reporting. This enabled them to test faster, scale efficiently, and refine campaigns at the click of a button.

4. Conversion Bid Strategy (CBS) Modes

Aporia actively utilized all three automated CBS modes to optimize delivery and achieve greater campaign efficiency.

Results: Remarkable Performance Achieved

Aporia’s shift to RSOC proved to be an extraordinary success, delivering measurable outcomes that highlight the tool’s effectiveness:

• RSOC Dominance: RSOC accounted for 65% of Aporia’s total activity, showcasing its pivotal role in their operations.
• Impressive Growth: Between Q1 and Q2 of 2025, RSOC activity grew by +53%, reflecting its substantial impact.
• Clip Format Success: The use of Clip Format tapped into high-quality inventory, driving engagement and campaign efficiency.
• Mobile-Centric Strategy: Around 81% of RSOC activity came from mobile devices, emphasizing the importance of device-specific optimization.
• Global Reach: Aporia’s targeted campaigns spanned 30+ countries, leveraging geos worldwide for scalability and profitability.

Key Takeaways

Aporia’s successful pivot to RSOC demonstrates how adaptability and innovation can transform performance marketing strategies in response to industry shifts. By employing a diversified budget strategy, optimizing for devices, leveraging native advertising expertise, and utilizing robust technical tools, Aporia not only sustained its operations but also unlocked new levels of global reach and profitable campaign efficiency.

For marketers looking to maximize the potential of RSOC, Aporia’s case study serves as a testament to the value of strategic planning, collaboration, and best practices. As RSOC continues to evolve as a tool for transforming search marketing, the possibilities for driving high-value traffic and scalable success are limitless.