And we’re back — this week with news on house ads, metrics, engagement, and…football? There are content marketing takeaways lurking in the most unexpected of places, if you know what to look for.
What Tim Tebow Teaches Us About Content Marketing by The Mythic Marketer
No matter what team you root for, Tim Tebow has undeniably struck a chord online. Here’s a look at what has helped him become the topic of so much conversation.
Lies, Damn Lies, and Marketing Metrics by iMedia Connection
As the saying goes, when you cheat, you’re only cheating yourself. How can marketers select and analyze meaningful metrics rather than deceptive ones?
Publishers Need a House Ad Strategy by Digiday
Sometimes, selling to the lowest bidder can cause you to lose out on long-term value that you could have gained by instead developing your audience.
Pseudonyms Drive Community by AVC
When building a commenting community on your site, supporting users in cultivating pseudonym-driven personas could be a boon to engagement.
How to Create Compelling Content Using Fear and Desire by Content Marketing Institute
Can all content strategy be encapsulated in these two elements of human nature? One content marketer holds that the answer is yes.