Use Big Data To More Effectively Engage Readers (Guest Post On Digiday)

|Juan Martinez

Big data can be a tremendous asset for driving traffic to publisher sites. However, one of the other cool things it can be used for is keeping audiences engaged beyond the first click after they enter through social media. Unlike search, publishers can leverage social data and followings to skyrocket engagement.

For more information on how brands and publishers can make effective use of technology to enhance the power of their content, check out Outbrain CEO Yaron Galai’s article critiquing recent Digiday coverage. In the piece he explains why he rejoices when he hears that banner ads are dying, he praises ESPN’s multimedia platform approach and he lauds P&G for its powerful storytelling.

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Juan Martinez

Juan is the Content Strategy Manager at Outbrain. He is responsible for determining the overall tone and editorial direction of... Read more

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  • Curtman40| March 14, 2013 at 1:01AM

    Wow Big Data, never heard of this platform before is this something that small businesses can use as well….


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