As 2011 draws to a close, we begin to review the year and predict what’s to come. Experts, pundits and professionals are rolling out their examples and reports on what to do, what to avoid, and what to expect.
Customer Experience: 12 Predictions for 2012 (CMS Wire)
From usage to availability, CMS predicts big changes in the face of content marketing. Read Jeroen Verberg’s predictions for mobile marketing, social SEO and more.
Why Apps Are Not the Future (Scripting News)
Dave Winer points out why the web won’t give way entirely to mobile methodology — the benefits of keeping the baby while throwing out that 20th-century bathwater.
This solid advice from industry leaders offers tips ranging from basic competency to advanced content options to tools that help you keep your social media initiative running smoothly.