Need Traffic Fast? An Outbrain Case Study

|Lisa LaCour

One of our top publisher clients was in need of a quick traffic blitz to support an ad sales deal.

They came to us with an aggressive traffic goal and asked for recommendations on how to achieve it in a short period of time.

Outbrain did some quick brainstorming on the most cost efficient approach to drive the traffic and devised a plan.  The campaign over delivered on the client’s goal while driving a highly qualified audience.

Below is a quick case study of the campaign.

Challenge: Drive 100,000 visitors to their site within a 12 hour period on a Sunday in August.


– Outbrain over delivered on traffic by 2%

– Over 11,000,000 impressions served in 12 hours

– 1% Click Through Rate

– Average 3 PVs/Session

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Lisa LaCour

Lisa LaCour: Lisa LaCour is Vice President of Global Marketing at Outbrain, where she oversees the corporate brand, communications, and... Read more

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  • sewa mobil| August 19, 2010 at 1:13PM

    Very interesting. Thanks for the information.

  • Jen| August 23, 2010 at 12:12PM

    I guess you can't reveal any more information, such as the number and links of the posts, the campaign budget etc.

    • David Sasson| September 1, 2010 at 4:16PM

      Hi Jen, thanks for commenting–

      We can't release the budget, unfortunately, but we can tell you that a lot of content was used. There were several thousand articles that we were able to leverage, which really helps drive mass traffic quickly because each piece of content is interesting to different people at different times. In general, the more content links a client has, the more reach we can achieve for them in a shorter time period at a lower cost.

  • Gab| August 24, 2010 at 5:05AM

    I think it's great to finally see publishers understand that they can arbitrage traffic when they're selling ads on a CPM basis. Sounds like you have an interesting client (premium publisher) there, guys… BTW, one of these other comments is dubious. Guess which.

    • David Sasson| September 1, 2010 at 4:16PM

      Thanks for commenting, Gab. Yes, it's interesting to see how audience development tactics are, well developing. If you can bring in quality traffic that is interested in browsing several pages deep into your site, you really can increase uniques at a positive ROI. At Outbrain, we want to do for content producers what Google has done for ecommerce and direct response advertisers: provide a directly measurable, ROI positive marketing channel.

  • T. Couassi-Ble| April 3, 2011 at 8:20PM

    Thank you for sharing this information. A lot seems to be possible. Can I ask you how much of the traffic came from free sources?

  • Perlengkapan Bayi| March 26, 2012 at 2:02AM

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  • mery| November 16, 2014 at 11:11AM

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