BrainPower: Who will be the next American President?

|Tina Coll

With U.S. midterm elections this week, we thought it interesting to start looking ahead to the real biggie: 2016. Who’s the next POTUS?

We’re no Nostradamus, but we can surely tell you who’s most interesting. Not only in the media’s eyes, but also in the eyes and media consumption habits of the American internet public. Based on the data, it seems they would each cast a ballot for different politicians when it comes to “Most Interesting Potential Presidential Candidate”…

BrainPower on Potential Presidential Candidates

It’s no surprise that the media published more stories on Hillary Clinton than any candidate we considered. Second place went to Senator Rand Paul, who got 28% as much coverage as Hillary, followed by Jersey-guy Chris Christie with 21%.

But take a look at audience interest and you’ll see a very different story. That would currently predict an Elizabeth Warren vs. Paul Ryan showdown for the White House in 2016. The usual suspects (Clintons, Bushes et al) may again find themselves on the outside looking in.

Let us know whom you find interesting. We’ll keep track and update the trends as he election gets closer.

Are you data-hungry? Sign up here to get a weekly digest of data-driven insight or check out our previous data-driven stories here.

Hitting "Publish" is only The Beginning!

Download our free A-Z Guide to Brand Publishing to find out how to make the most of your content strategy.

Tina Coll

Tina Coll

Tina Coll is a Marketing Manager at Outbrain. She has worked internationally across Asia and the U.S. in the technology,... Read more

Add A Comment

* Your email address will not be published. All fields are required.


Want to promote your content?