Brainpower: When are Audiences Most Engaged with Online Content?

|Rich Ullman

How Peak Content Consumption Time Varies Globally

Who’s consuming content when?

Chart: Peak Content Consumption Time by Country

When you surf the web, are you a night owl or an early riser? Based on our data, internet users in markets across the world are diving into content consumption mode at different points throughout the day.

Singaporeans are the most nocturnal of the bunch, consuming content right before bed. The English speaking countries, the U.S., U.K. and Australia, sneak some content discovery in during lunch time.

Marketers, take note! When creating content for a global audience, not all times of day are created equal. Use these findings to deliver the content you worked hard to create to your audience when they’re looking to discover it.

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Rich Ullman

Rich Ullman

Rich Ullman is Vice President, Marketing at Outbrain, who is responsible for the Outbrain brand and product positioning. Read more

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  • Peter| February 16, 2015 at 7:07AM

    I find this really interesting but I got to this link looking for more detail from and after reading another piece of Outbrain content which gave very different times. These were, e.g. 10:00 for Germany, 12:00 for UK, 23:00 for Spain. Which of these is most accurate?



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