BrainPower: Consumers Are Starved for Nutrition Content

|Tina Coll


Consumers’ appetite for nutrition content has increased 77% globally over the course of the last year. The gold-medalists of nutrition content outlined the good, the bad, and the easy-to-make of nutrition.


Multiple factors are fueling the consumer’s quest for more, including these: studies challenging sacrosanct dietary regimes, the emergence of Phood vs. organic food, and governments in places like Japan and the US stepping up to curb waistlines.

Yet, content creators are dishing out 39% fewer nutrition-related stories compared to this time last year. Nutrition content consumption has increased at a rate higher than the decrease of stories published. Nutrition content consumers crave more than what they’re getting.

Are you data-hungry? Sign up here to get a weekly digest of data-driven insight or check out our previous data-driven stories here.

Hitting "Publish" is only The Beginning!

Download our free A-Z Guide to Brand Publishing to find out how to make the most of your content strategy.

Tina Coll

Tina Coll

Tina Coll is a Marketing Manager at Outbrain. She has worked internationally across Asia and the U.S. in the technology,... Read more

Add A Comment

* Your email address will not be published. All fields are required.


Want to promote your content?