Brainiac
A Blog About Smart Content Marketing - page 2

What’s the Visceral Reaction of Your Visitors? 9 Tips for How to Make Your Website Look More Professional

If a user lands on your blog post or webpage and is immediately turned off by the layout, look, or inability to do what they want to do, your content marketing efforts are doomed to fail. Here are some easy tips for the non-designer to remember, when trying to make their website look more professional.

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BrainPower: Discovery Trumps Search and Social

Discovery Day, dedicated to significant discoveries in the order of Columbus, kicks off next week. In celebration, we’ve explored the power of Content Discovery as a marketing mechanism, comparing it to Search Engines and Social Media by looking at bounce rates. Going a step further, we’ve focused on mobile – the digital frontier that demarcates a largely unfamiliar territory that marketers are eager to tap into.

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A content marketing debate…

A content marketing debate…

 

Content Marketing: Emperoror’s New Clothes? Thoughts from the Public Relations Consultancy Association (PRCA) panel discussion on PR and content marketing, chaired by Tanya Hughes of SERMO Communications. Panelists included Joan O’Connor Head of Brand PR, Coca Cola, Branwell Johnson, Deputy Editor, Marketing Week, Juliet Warkentin, Director, Brand & Creative, Amazon Fashion Europe and Sarah Gavin, European Marketing Director at Outbrain.

 

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How to Choose Keywords that Will Drive Your Content Strategy

Everyone knows that keyword research is the foundation of any SEO strategy, but content strategists too often forget how keyword research can and should be a major driver of your content marketing strategy. Find out how to incorporate keyword research into your content strategy.

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Outbrain Named One of the Best Places to Work in NYC

crain's best places to work

 

We’ve always thought Outbrain was a pretty great place to work, and now it’s official! Crain’s New York Businesses has released it’s 2014 list of the best companies to work for in New York City, and Outbrain made the cut!

Click here to see the full list.

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