We’re excited to announce the launch of our 2013 B2B Small Business Content Marketing report produced in partnership with the Content Marketing Institute. Learn more and access your free download here!
May 4, 2013
The Natives Are Getting Restless
SVP of Emerging Platforms Josh Gutman suggests that many of the players in digital claiming to be “native” wouldn’t pass the most basic sniff test.
April 25, 2013
CCMeetup: The Fate of Journalism
In front of a sold out Content Conversations audience, Vice CCO Eddy Moretti, Forbes Staff Writer Jeff Bercovici, and Chris Warren of the Media, Entertainment and Arts Alliance dropped by Outbrain HQ to discuss the fate of journalism in the face of declining trust… and revenue.
April 2, 2013
User Engagement Follows Good Content, Not Ads
User engagement is not a fixed asset that designers and marketers can plan around. In fact it’s the reverse: the design and structure of the page, and especially the decision of where to feature content versus where to feature ads, dictates user engagement and has the potential to change the heatmap Chartbeat has created.
April 1, 2013
Creating A Marketing Strategy That Stands The Test Of Time
We are living in a time of constant change. And the pace of change is constantly increasing. Trying to reach consumers in this environment is becoming more and more difficult. As marketers, you face channel fragmentation, micro segmentation of audiences and the decline of attention spans. With so many changes on the horizon, how do you plan in an environment that is so hard to predict?
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