Brainiac Blog

The Online Engagement Battle is On – Discovery vs. Search vs. Social Traffic

How deeply an audience interacts with your content is a most vital metric for understanding not just the quantity of interactions, but also the quality and level of audience engagement with the subject matter.

So we asked ourselves – and a data set of over 2 billion U.S. consumer web sessions – what impact does the source of traffic have on reader engagement?

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Why getting more relevant site traffic is so important for your SMB

Getting traffic is great, but you need it to be relevant in order to be converted to sales. Come and learn how to get relevant traffic to your website!

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6 Do’s and Don’ts of Using Video in Your Content Marketing Plan

Video is well on its way to becoming the whiz-kid of content marketing. The form is mobile and dynamic, highly shareable, and, if employed correctly, can be far more engaging than standard text-driven marketing.

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5 Tech Trends You’ll Hear About at SXSW 2015

Advances in connected TV programming, a third mobile OS, and the emergence of Discovery alongside Search and Social are all due to make a splash at next year’s SXSW Interactive.

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Where will 69% of all Internet traffic be in 2017?

Highlights from Outbrain’s latest Content Conversations event in London. A panel of video experts looked at demystifying branded video, covering the entire process from conception to distribution and advising the engaged audience on ways to surpass the barriers and maximise it’s potential.

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