Brainiac
A Blog About Smart Content Marketing - page 2

BrainPower: Automotive Content Takes the Driver’s Seat

 

9am is rush hour for Automotive Content. Here’s a look at the keywords that generate the most traffic and how the most successful Automotive Content on social media differs from that on content discovery.

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How SEO Agencies Set Up a Successful Content Marketing Department

Every SEO agency needs a content marketing department. Here’s one agency’s view on what it should look like.

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What’s the Visceral Reaction of Your Visitors? 9 Tips for How to Make Your Website Look More Professional

If a user lands on your blog post or webpage and is immediately turned off by the layout, look, or inability to do what they want to do, your content marketing efforts are doomed to fail. Here are some easy tips for the non-designer to remember, when trying to make their website look more professional.

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BrainPower: Discovery Trumps Search and Social

Discovery Day, dedicated to significant discoveries in the order of Columbus, kicks off next week. In celebration, we’ve explored the power of Content Discovery as a marketing mechanism, comparing it to Search Engines and Social Media by looking at bounce rates. Going a step further, we’ve focused on mobile – the digital frontier that demarcates a largely unfamiliar territory that marketers are eager to tap into.

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A content marketing debate…

A content marketing debate…

 

Content Marketing: Emperoror’s New Clothes? Thoughts from the Public Relations Consultancy Association (PRCA) panel discussion on PR and content marketing, chaired by Tanya Hughes of SERMO Communications. Panelists included Joan O’Connor Head of Brand PR, Coca Cola, Branwell Johnson, Deputy Editor, Marketing Week, Juliet Warkentin, Director, Brand & Creative, Amazon Fashion Europe and Sarah Gavin, European Marketing Director at Outbrain.

 

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