A New Era for the Open Internet: Outbrain and Teads Close Merger

Today, we are thrilled to announce the successful completion of the merger of Outbrain and Teads to create a new and expanded company, which will operate under the name Teads. This union brings together two of the most recognized names in advertising – each with deep, complementary expertise in branding and performance. Together, we’re creating a platform that will become one of the largest advertising players on the premium open internet.
We strive to create an open internet ecosystem where marketers, consumers, and media owners thrive. The new Teads will embody that mission by creating a single access point for our partners to deliver tangible outcomes at every step of the marketing funnel — with the beautiful, curated experiences Teads is known for.
This day would not be possible without the unwavering commitment, dedication, and talent of the exceptional teams at Outbrain and Teads. The team at Outbrain invented a new advertising category, and has built upon that foundation to become a leader in performance advertising as a $1 billion company. I’ve been privileged to work with a team I believe are the most talented, kind, and hard-working individuals in our industry.
As we’ve embarked on this journey with the Teads team, I’ve also been deeply impressed and excited by their innovative mindset, deep understanding of their clients needs, and commitment to long-standing marketer relationships. I want to take this opportunity to thank my friends and new business partners, Bertrand and Jeremy, the co-CEOs who will be joining the new Teads as co-Presidents. I look forward to many years of joint success.
The creation of the new Teads marks an exciting milestone where two incredible groups of people begin building a true open internet advertising category leader. With that, I’m excited to share more about the new Teads: the omnichannel outcomes platform for the open internet.
The open internet is the destination for people to learn, read, and watch — creating valuable moments of engagement and a vast opportunity for marketers, media owners, and consumers.
Our combined platform is designed to harness this opportunity. Together, we create a single access point to drive meaningful, concrete outcomes at every step of the marketing funnel — from branding to performance. And we deliver those outcomes with stunning creative that not only drives results, but engages and delights consumers. The potential of the open internet to thrive is immense, and we believe the new Teads will lead the way to the realization of that potential.
As we build this new platform together, our teams are centered on a simple, key mission: To elevate advertising outcomes.
The new Teads empowers partners to expect more from their advertising on the open internet through four key pillars, which are the basis of our company’s differentiation and a solution unmatched by others in our space.
Exceptional Reach: A unique combination of scale and exclusivity
The consumer journey is filled with millions of meaningful touchpoints that foster deeper connections between brands and consumers. The new Teads has a massive combined footprint within premium publishers, apps, and CTV environments globally, giving us unparalleled access to both standard and unique ad placements across screens. In addition, this creates one of the largest, most efficient supply paths on the open internet, reaching a total of 2.2 billion consumers.
Stunning Creative: Built for outcomes
Connecting meaningful moments on the open internet means developing creative that is as engaging and fluid as today’s consumer journey. The new Teads takes enormous pride in delivering elevated experiences with custom creative across our exclusive omnichannel inventory, all of which are optimized for attention and outcomes by design.
Expansive Omnichannel Graph: Built on unique, scaled data assets
The new Teads unites two of the richest contextual data sets on the open internet, allowing us to build cross-screen audiences based on proprietary consumption, engagement, and action signals. This data also powers an advanced AI prediction engine to reach those audiences at the most effective moments, and optimized for advertiser outcomes.
Predictive Intelligence: Delivering meaningful outcomes
Whether it’s about brand lift or sales, outcomes are at the core of what we do. Backed by 18 years of performance expertise, our platform uses a unique prediction algorithm to optimize for meaningful business outcomes across all screens. This ensures accountable results, keeping outcomes at the core of advertiser media strategies.
The new Teads works with the most prestigious brands of the world and the most premium media owners across the globe – many of them through exclusive relationships lasting over a decade. Through these relationships, we’re giving brands a single access point to the scale of media they need to maximize ROI.
Great partnerships thrive on collaboration, pushing each other to achieve something extraordinary. The new Teads unites world-class technology and data talent—a team most can only dream of. With 36 offices globally, we are led by the industry’s best, ensuring our clients have the strongest partners to drive meaningful connections and outcomes.
While today is the first step in a new journey, our purpose is simple, and our priority remains focused on your success as we usher in a new era for the open internet. To our clients and partners, present and future, we look forward to working together to make every advertising moment count.