How is the industry evolving?
As consumer trends rapidly evolve and tech innovations become more widely embraced, financial institutions and brands are contuniously seeking ways to stay agile and meet the changing needs of their customers. In banking, the rising use of mobile devices has led to mobile banking apps and contactless payments becoming part of the norm. For insurance providers, consumers want value-driven services, with a particular focus on health and wellness. Meanwhile, in real estate, people are relying more on digital tools and platforms to find and purchase properties, as well as prioritize sustainable and eco-friendly options. Across each segment, such trends are pushing brands to embrace new ways of operating and improve the customer experience online in order to grow their business in 2023 and beyond.