A main performance-driven appeal for Macif was Zemanta One’s direct integration with Google Analytics. In just a few clicks, a user can connect the two platforms, allowing them to optimize their campaigns according to site-centric GA data (CPV, time spent, bounce rate, conversions, etc.) within one single interface.
Tracking campaign performance is thereby greatly simplified, saves precious time, and provides multiple possibilities for optimization:
– Autopilot mode: automatic bid optimization based on sites, formats, creative elements, purchase price, performance indicators, and more
– Budget optimization: automatic distribution of your budget between “ad groups” in order to reach your campaign objectives
– Placement targeting: optimization based on the best-performing placements