Over the past five years, we noticed an interesting online trend. Two separate topics demonstrating almost identical upward trajectory in search volume and hence in popularity. And they are Affiliate Marketing & Podcasts.
So what’s the connection? Let’s see.
Affiliate marketing has become a leading online money-making phenomenon, mainly for the purpose of generating leads or selling products online (AKA e-commerce). Over time, more and more performance marketers and even agencies are discovering the potential of affiliate marketing and getting into the business. In order to succeed in the affiliate world, marketers must have a ton of technical knowledge. Affiliate marketing is all about ROAS, which pushes marketers to be creative and skilled in every aspect of digital marketing, from SEO, PPC and email marketing, to native advertising, growth hacking, and much more.
In order to become that skilled and tech-savvy, most affiliate marketers read a lot of technical blogs. But they are also listening to great podcasts, which has slowly transformed into a preferred media channel, and not just in marketing.
Podcasts are booming in every genre and niche. Podcasts are great because they can be consumed on-demand. Plus, unlike reading a blog or watching a video, podcasts are not screen time, which means you can listen and learn or enjoy while doing other things. With podcasts such a popular channel, people everywhere are researching how to get into podcasting, and how to use it to market their own businesses.
The topics of affiliate marketing and podcasts are on the rise online, and it’s clear why. So, why not join forces and check out the top podcasts that affiliate marketers can listen to on the go?
Here’s a list of five podcasts we recommend affiliate marketers should definitely be subscribed to:
- The Affiliate Guy Daily with Matt McWilliams
- The PPC Show
- Search Talk Live
- Scale or Die by Proof
- Smart Passive Income
We love The Affiliate Guy Daily because it covers all the best features of a podcast – it’s regular, short, and actionable, focusing each episode on a practical tip to help boost your affiliate marketing bottom line. Don’t miss an episode!
2. The PPC Show
Get your weekly dose of everything paid advertising and paid search with The PPC Show. It covers the past week’s headlines, and all the platforms you need to follow, including Google, Facebook, Instagram, Twitter, Quora, LinkedIn, Snap, TikTok and more. Plus, you can also catch interviews with the movers and shakers in paid marketing, which means you can really get the lowdown from those in the know.
Get expert tips on SEO and SEM from the experts! The Search Talk Live hosts are veteran digital marketing and SEO professionals, and they are on a mission to clean up the world of SEO so we can all perform at our best! Covering SEO best practices, tools & analytics, social media, link earning, content marketing, paid campaigns and UX, plus regular live guests to keep you on your affiliate marketing toes.
Get access to leading growth experts from the world’s fastest-growing software startups in this all-or-nothing podcast. After all, in the tech world, if you don’t scale, your business will die…This is a great podcast to expose you to some top thinkers and the strategies they are using to scale (and not die!)
It’s been around since 2009 helping people maximize their passive income, which is the perfect approach to affiliate marketing too. SPI is a really solid roundup of strategies for building up an online business, including top advice and interviews with experts from around the business world. For affiliate marketers, this popular podcast gives a really broad approach to boosting your income, with all kinds of tips you won’t get elsewhere.
If you’d like to discover more marketing podcasts like these, or if you are just starting out on the journey to becoming a performance marketing expert, check out the best marketing podcasts hub on the web here.