Beauty brands have found an innovative way to connect with shoppers, such as using influencer marketing to build engaging GIF assets on social platforms like Instagram. Wanting to make its influencer partnerships more impactful, Laura Geller decided to expand that approach to the open web. The brand used Outbrain’s Clip format – designed to achieve lower-funnel performance KPIs with short-form animated assets. Using a mix of headlines and GIFs dedicated to a range of Laura Geller Beauty products, the campaign was delivered to open-web audiences bringing strong ROAS based on the Outbrain platform.
In efforts to prime user engagement for action, the campaign also leveraged Outbrain’s automated bidding that optimizes toward ROAS and CPA goals. This helped the brand drive as many conversions as possible within its set goals, and guarantee an efficient open-web campaign.