Case Study

Outbrain’s Pre-Roll Video Ads Outperform Other Video Channels for everdrop’s Awareness Campaign

+20 pointscompletion rate vs. other video channels

75%completion rate through curated contextual segments

72%average viewability rate

Introduction

everdrop is a German company that produces sustainable, innovative, and stylish household products and natural cosmetics. Its mission is to enable people to live a more sustainable lifestyle with their plasticwaste-free and reusable products.

The Challenge

Using a video-first strategy, everdrop was looking to raise awareness of its household product range to German consumers. The company partnered with Outbrain to reach incremental audiences on premium publishers, with objectives of high campaign viewability and completion rate.

The Solution

everdrop leveraged Outbrain’s fully contextually-powered pre-roll video experience that matches the brand message with the context of the page and the editorial video where the ad plays.

Outbrain’s ability to create engaging experiences, using heightened contextual relevance and expertise in predicting what consumers are interested in, allowed everdrop to reach its target audience in relevant moments of high attention.

We’re pleased to collaborate with Outbrain beyond engagement and performance objectives. They have been a great partner on our mid and lower funnel campaigns, and we’re very satisfied with the awareness results. Outbrain’s contextually powered video offering has allowed us to reach our viewability and completion targets in a brand-safe, premium environment. We’re now very much looking forward to testing further its awareness offering.”

– Anna Manganiello, Senior Native Advertising Manager, everdrop