With the #LikeABosch campaign, segmenta put a strong focus on maximizing awareness, improving brand image, and generating high-quality website traffic. For this purpose, different advertising media and formats were used for the individual funnel phases to achieve maximum attention and high engagement.
The fast, attention-grabbing videos around the Bosch Cookit highlight the USPs of the appliance and arouse curiosity. Media planning prioritized high-quality, memorable placements, while segmenta chose an optimal mix of formats for these video assets to be used effectively.
Outbrain’s Spotlight ad offered a solution that made it possible to generate
brand awareness without disturbing consumers with invasive formats. For Bosch and segmenta, this meant achieving brand safety, high visibility and increased engagement.
Meanwhile, Outbrain’s Click-to-Watch Video starts only after the consumer’s
conscious choice to watch the spot, generating the target group’s full attention for the Cookit. After clicking the integrated CTA button in the branded player, users were taken directly to the landing page.
By pre-qualifying the target group via the click, traffic quality was also
significantly improved. Viewers clicked on the CTA more frequently compared to video campaigns on other platforms and, in addition, dwell time on the landing page proved to be significantly higher.