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Case Study

Marc O’Polo Achieves Outstanding ROAS of 1500% with Outbrain

1500%ROAS on mobile for men’s campaign

484%ROAS on desktop for women’s campaign

Introduction

Marc O’Polo was founded in Stockholm in 1967 and is one of the leading casual lifestyle brands in the premium segment. The brand is known for its high-quality, natural materials and a blend of Scandinavian and modern casual designs. Marc O’Polo collections are available in more than 37 countries and in 2,000 flagship and partner stores.

The Challenge

To draw the attention of as many customers as possible towards its online store, Marc O’Polo used Outbrain’s Standard ad experience and achieved excellent results.

The Solution

In collaboration with Outbrain’s local account management, the Marc O’Polo team leveraged a number of ads that matched and addressed the varied preferences of its target audiences. At the core of the campaign was identifying interested users across the Outbrain platform and drawing their attention to Marc O’Polo’s offers in the online store.

To generate as many conversions as possible within the set budget, Marc O’Polo deployed Outbrain’s Conversion Bid Strategy tool. The mode selected automatically adjusted bids to target the audience most likely to convert, thereby eliminating the need for manual adjustments.

The combination of Outbrain’s optimization technology, targeting capabilities, and engaging ad formats resulted in a particularly efficient campaign with great results.

Outbrain is a key partner for us in diversifying our marketing strategy and continues to match expectations with outstanding results. We are very satisfied with the collaboration and continually see significant performance and sales increases thanks to Outbrain. Achieving a ROAS of well over 1000% is a great achievement in the highly competitive e-commerce world. Therefore, we plan to test more native advertising solutions from Outbrain in the future and further expand our cooperation.”

Paul Maier, Senior Performance Marketing Manager, Marc O’Polo