Outbrain Sets the Native Scene in The Netherlands at Emerce Digital Marketing Live 2022

Outbrain Benelux is growing fast and is hence setting the Native scene in the Netherlands. Attending the main Digital Marketing events is obviously key to leading the industry in these challenging times. 

To help educate the market about the benefits of Native for advertisers, Maggie Flick, Managing Director Outbrain Benelux, went on stage not once but twice at the Emerce Digital Marketing Live on June 2nd, 2022.

  1. “Native Speed Dating – Full-funnel Cookieless Solutions” highlighted the benefits of Outbrain native solutions: 
  1. “Scale Your Business & Profits Using Native Advertising” explained the native success story of Finanzguru. Simon Alfter, VP of Marketing at Finanzguru, and Maggie went on stage together to lay out the key steps towards successful campaigns with Outbrain:
    • Understand your user flow and what makes them engage with your content. 
    • Ensure your content is tailored to Native and do not hesitate to run A/B tests to get insights.
    • Target the right users with appropriate content and creatives.
    • Test and optimize your content, copy, creatives, landing pages and targeting. 

Native Advertising is an effective channel to support advertisers’ digital media mix throughout the marketing funnel, from awareness to conversions, without relying on third-party cookies. Indeed, GDPR and the cookie depreciation planned for next year are currently reshuffling the cards for digital marketing campaigns. This means that cookieless solutions are becoming more and more important for brands. 

We’d be happy to answer any questions you may have. Feel free to contact us at infobenelux@outbrain.com and we’ll get back to you shortly. 

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