Quiz: Novice or Whiz? Test Your Digital Marketing Skills! [Answers]

Digital Marketing Skills Quiz

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Here are the quiz’s answers!

1. Starting November 2017, What’s the maximum number of characters per Tweet?

A. 140

B. 280

C. 145

D. 150

2. Which company acquired Linkedin?

A. Yahoo

B. Microsoft

C. Verizon

D. Google

3. Which of these search engines have the highest search volume?

A. Bing

B. Yandex

C. YouTube

D. Google

4. Which of the following is a type of objective you can choose when setting up a campaign on Facebook?

A. Reach

B. Event Responses

C. Page Likes

D. All the above

5. What do we mean when we say “CPM”?

A. Cost per 10,000 impressions

B. Cost Per 1M Impressions

C. Cost per 1,000 impressions

D. Cost per minute

6. You just created a custom audience list based on people who visited your site, What’s the max number of days you can save the list in FB?

A. 150

B. 90

C. 180

D. 365

7. How is CTR calculated?

A. Clicks/Impressions

B. Impressions/Clicks

C. Impressions/Clicks*100

D. Clicks/Impressions*1000

8. What’s the max number of Google Ads that can be shown above the organic results per page?

A. 2

B. 3

C. 5

D. 4

9. Which HTTP status code is best to serve when your site is down for maintenance?

A. 503

B. 200

C. 404

D. 301

10. How many seconds qualify as a “video view” on Facebook?

A. 60

B. 10

C. 30

D. 3

11. What is not an AdWords QS component?


B. Ad Rank

C. Ad relevance

D. Landing Page Experience

12.Which of the following robots.txt directives prevents search spiders from crawling www.domain.com/page1?

A. Disallow: /

B. Disallow: /page1

C. Allow: /

D. None of the above

13. Which platform enables advertisers to buy ads across multiple publishers and ad networks?





14. What is Outbrain?

A. Attribution Tool

B. Discovery Platform

C. Tracking System

D. A/B Testing Tool


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