How is the industry evolving?
eCommerce sales have grown by nearly 60% since 2020,* and remain a popular option for consumers. Beyond the pandemic, another main reason for its growth has been mobile shopping, which accounts for 70% of all global eCommerce revenue today. Digital shopping represents an immense opportunity for brands across regions and industries – so long as they prioritize behavioral shifts and patterns. Shoppers today increasingly demand faster checkouts, free shipping options, and more information about the values brands align with, before considering them in their purchase decision. eCommerce brands that are able to deliver the most meaningful interactions and experiences will be able to ensure that each dollar spent on advertising is optimized for maximum return on investment.