Galaxus Achieves Outstanding Quality Traffic at an Attractive Price with Outbrain

The Solution

Galaxus Germany’s advertising strategy has always consisted of a soft-sell approach, where target groups are won over via high-quality articles in which specific items are presented. In this way, Galaxus Germany is able to increase thematic interest before consumers even reach relevant product pages. The brand sought to leverage Outbrain in order to reach and engage target groups in the most efficient way possible.

For its native advertising campaign, Galaxus Germany used Outbrain’s Standard ad experience – a classic native format that showcases brands through high-quality images, engaging headlines, and an optional call-to-action button. Powered by Outbrain’s proprietary interest data, Galaxus Germany ensured that they target users with a high affinity for the brand. This helped achieve high engagement and an enjoyable ad experience.