Retail | Video Engagement
Bosch Hausgeräte GmbH is one of the leading home appliance manufacturers in the world. B...
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82%Of Outbrain traffic is new traffic
-50%Lower bounce rate vs. overall traffic
LeastBounce rate among paid sources
LeastBounce rate vs. organic and direct traffic
2XPage views per visitor vs. overall traffic
HigherPage views vs. paid sources
With nearly 400 US Veterans and Patriots, Grunt Style's mission is to deliver the highest quality, most Patriotic apparel on the planet, straight to your front door.
After some success with Facebook Ads and Google Adwords, Grunt Style’s agency, MuteSix, saw an opportunity to diversify where they were driving new customers and conversions for the brand. The agency, which specializes in customer acquisition and performance marketing, looked to Outbrain next.
MuteSix’s content strategy for Grunt Style included American Grit, an online magazine and blog, targeting the brand’s audience. American Grit publishes two articles every day.
To start, MuteSix selected a single piece of content from American Grit to amplify with Outbrain.
Outbrain was then used to drive the discovery of Grunt Style’s selected content across its network of premium publisher sites to readers who were most likely to be interested in it, drawing on the discovery network’s sophisticated and proprietary algorithms.
MuteSix worked with Outbrain to set up campaigns testing out different images and headlines for the same piece of content and monitored and adjusted according to what performed best.
The agency experimented with using both male and female images and chose photos of people in natural, All-American environments, to correspond with the content they were amplifying. MuteSix also created separate campaigns for platforms – desktop, mobile, and tablet – so they could optimize their creative and traffic sources accurately for each platform. Whereas they started with more generic campaigns, as they continued to test their content, they pivoted toward more male-centric and apparel-focused creatives, as it ultimately performed the best.