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Case Study

Eataly Boosts Brand Awareness Thanks to Outbrain’s High-Impact Display

+0.45%CTR

+65%Viewability

€5eCPM

Introduction

Eataly is a brand of multifunctional stores where one can eat in its restaurants, buy selected high quality products, and learn about Italian cuisine thanks to organized courses and tastings.

The Challenge

The main objective of Eataly, whose name comes from the fusion of two words – Eat and Italy – is to demonstrate that the high quality of Italian food and wine is within everyone’s reach. The Digital Angels agency, which has been working with Eataly for years, identified Outbrain as the ideal partner to increase brand awareness by advertising to a highly qualified audience across Outbrain’s vast suite of premium publishers.

The Solution

Eataly leveraged Outbrain’s High-Impact Display, a powerful alternative to traditional display that combats banner blindness with richer, attention-grabbing vertical formats that adapt to the look and feel of each site.

With High-Impact Display, Eataly generated brand awareness while driving added audience engagement via brand safe and 100% share-of-voice placements on the open web. As a result of Outbrain’s advertising technology, the brand also achieved excellent results in terms of traffic quality and action.

We’re very pleased in our partnership with Outbrain. Impactful experiences like High-Impact Display allowed us to achieve engagement results much higher than our initial expectations, and it significantly contributed to our campaign’s success.”

Ylenia Salinaro – Digital & Media Manager Eataly