For the fashion industry, Black Friday Weekend marks a time of high turnover. Therefore, it is important to choose the right marketing strategy, to achieve real conversions. The combination of Outbrain’s attention grabbing native formats and excellent targeting and retargeting with Custom Audiences, produced the best conversion rate compared to all other channels. With Custom Audiences, we were able to increase awareness before the big day and continue to drive the Black Weekend audience through the sales funnel very efficiently.”
