The Sports Content Playbook: Data-Based Insights to Get Sports Fans Engaged

Liraz Rahmin Postan
Liraz Rahmin Postan

Playbuzz and Outbrain team up to bring you game-winning data regarding successful interactive content creation for sports fanatics to help you score a touchdown with readers.

When it comes to major sporting events, such as the upcoming Super Bowl LII, the “second-screen” experience has become much more ubiquitous. With 66% of fans going online at least once a day to consume sports content, marketers and brands are presented with both a major opportunity as well as a serious challenge – how to engage readers in a constantly saturated content environment?

The following report aims to help tackle this challenge, presenting content creators with a few of the latest methods and technologies which includes behavioral targeting and authoring interactive content. You will be guided through a journey, much like a reader’s, beginning with content discovery, continuing on to study what would pique a reader’s interest and most importantly what keeps them reading.

Download the full report

Liraz Rahmin Postan

Liraz Rahmin Postan

Liraz is SEO and Content Director at Outbrain's digital marketing team. Previously worked at 888, Neogames, Go internet marketing and Plarium- Social gaming. She has a UX degree and aiming for making the web a better place for its visitors.

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