The Sports Content Playbook: Data-Based Insights to Get Sports Fans Engaged

Playbuzz and Outbrain team up to bring you game-winning data regarding successful interactive content creation for sports fanatics to help you score a touchdown with readers.

When it comes to major sporting events, such as the upcoming Super Bowl LII, the “second-screen” experience has become much more ubiquitous. With 66% of fans going online at least once a day to consume sports content, marketers and brands are presented with both a major opportunity as well as a serious challenge – how to engage readers in a constantly saturated content environment?

The following report aims to help tackle this challenge, presenting content creators with a few of the latest methods and technologies which includes behavioral targeting and authoring interactive content. You will be guided through a journey, much like a reader’s, beginning with content discovery, continuing on to study what would pique a reader’s interest and most importantly what keeps them reading.

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