Introducing the Next Generation of Outbrain Amplify Campaign Management

The Next Generation of Outbrain Amplify Campaign Management

It’s 10:15 AM on Monday morning. You’ve just finished pulling the daily report from your third media platform as you start to dread the next three accounts you have to login to.

“Why can’t campaign reporting and optimizing be a better experience?”, you think, “it’s 2016, I should have complete control over every step of the process, and be able to quickly scale up and down with ease.”

Well, we’ve heard you loud and clear.

Your New Outbrain Amplify Dashboard is Here

Watch this video, and listen to me, one of the Amplify product managers, walk you through the new experience that will be made available gradually starting August 1st.

With the new dashboard, we’ve focused on streamlining your day-to-day workflow by allowing you to easily manage multiple campaigns.  The dashboard unifies all campaign components  – Campaign Management, Campaign Reporting, and Campaign Settings.  You can access these capabilities at every level – from your overall account to your campaigns, all the way down to your specific content pieces, articles, and videos.

In order to manage dozens of campaigns and hundreds of pieces of content, you’ve told us you need to drill down and focus just on the relevant data. We’ve heard you and added advanced sorting and filtering capabilities to do exactly that. So if you’re just curious about your CPA on active campaigns that you launched last month — now you can easily retrieve that data and act on it.

You’ve also asked for an easier way to visualize your campaign performance and identify trends. Our new visualization module enables you to not only see trends, but also compare any two metrics you’d like across your account, campaigns, or content.

This is only the beginning. Over the next few months, we’ll be releasing a lot more features that will give you an increasing amount of control over optimizing and scaling your campaigns. So check back often, and always remember you can email with any questions or comments.

We look forward to hearing your feedback!

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