Outbrain Wins GCPP Health Score Achievement Award for the Second Year Running
Almost a year after acquiring video intelligence (vi), Outbrain is proud to return from Google’s 2022 Certified Publishing Partner convention in Chicago with a significant win: the GCPP Health Score Achievement Award.
The Highest Health Score Award is a particularly competitive one, with hundreds of Google Certified Partners in the running. It measures the comprehensive health of a product based on 8 criteria, including viewability, inventory and content quality, as well as ads.txt compliance and Core Web Vitals.
Winning this award with a perfect score of 100% is a true mark of excellence provided by Google for our technology and strong publisher partnerships.
It’s also further proof that our technology is built with our advertisers and publishers in mind, providing the former with superior, viewable, fully ads.txt compliant inventory, and the latter with optimized core web vitals and excellent yield through premium advertising budgets.
The vi technology is the backbone of the Outbrain Smartvideo product, a new premium offering that provides media owners with high quality and contextually-aligned organic video content, with built-in monetization via pre-roll and mid-roll advertising.
Outbrain Smartvideo allows publishers to maximize the value of their in-article inventory and enhance the on-page experience by creating engaging video moments, thanks to powerful proprietary contextual technology.
Since becoming a Google Certified Publishing Partner in March 2021, vi by Outbrain has brought home the Health Score award at every opportunity.
It is an honor to have won this award for the second year in a row. Our years of investment in the highest quality products and monetization solutions for our publisher partners have paid off, as evidenced by Google’s recognition of our achievements.Craig Hughes, Head of Video
At Outbrain, we offer high-performing solutions that go beyond monetization.
Video is no exception here; thanks to our robust and complete video product suite, our partners are able to hit their KPIs through brand-safe, premium, high-yield experiences.
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About the GCPP
The Google Certified Publishing Partner program features partners carefully selected by Google to help publishers improve their performance, overall site experience and monetization through unique technology and expertise.