Content Marketing

[Infographic] What’s on Your Content Menu?

Jennifer Bassett
Jennifer Bassett

content types

Content marketing is a great way to drive brand awareness and deepen customer connections. You guys know this already—73.6% of marketers plan to increase their content marketing activities in 2017, according to this eMarketer poll.

But not all content is created equal. What is the right kind of content for your specific brand and goals?

It can be hard to decide where to allocate content creation resources, especially when you are new to content marketing and still figuring out what your desired audience responds to. That’s why we’ve created this infographic menu to walk you through the options. Content types are sorted by size and complexity from nibbles (social) on through to a full prix fixe menu (events, webinars) with pros and cons for each content type.

It’s chock full of delicious data and nutritious insights, so browse away and see what kind of content strategy your organization has an appetite for.

Content types- Infographic

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Jennifer Bassett

Jennifer Bassett

Jennifer is Outbrain's former Managing Editor. She has 10+ years of experience in the content strategy and editorial space. She began her career as a book editor and has consulted for top agencies, non-profits, and media companies including Memorial Sloan Kettering, Havas Worldwide New York, and Interbrand. When she's not talking content, she's playing music with her bands The Missing Footage and The Living Kills. You can read more of her writing at

Content Marketing

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  • Avatar
    donna merrill| June 7, 2017 at 11:11AM

    Hi Jennifer,

    What a wonderful infographic that can resonate with everyone. A menu (now I’m hungry lol) Seriously, it all makes perfect sense from nibbles to the Specials. I also like the pros and cons you have created. It would take me 2K words to explain all this and you have successfully done this in an infographic…Amazing.
    I love Infographics but am not apt to design one. I like to leave that one to the specialists.

    Thanks Bunches,