Outbrain News

Google’s SocioDemo, Affinity & In-Market Segments Now Supported Across the Outbrain Network

Katie Secret
Katie Secret

Outbrain is excited to announce that Google’s proprietary Affinity and In-Market audience segments are available for use across Outbrain campaigns on Google Display & Video 360. Google’s segments allow you to target consumers based on their likelihood to convert or engage with your content, based on their expressed interests.

These segments can be used to reach the most relevant consumers to build brand awareness, and to zero-in on the consumers most likely to convert as they move throughout your lower funnel. All of these data sets are available at no extra cost to Display & Video 360 buyers. 

With these new audience insights, you can scale your impact and grow your audience across Outbrain’s premium native publisher network — driving deeper engagement and better results. 

Here’s a breakdown of Google Affinity and In-Market segments supported by Outbrain:


  • Age
  • Gender
  • Age + Gender combination audiences 
  • SocioDemo + Affinity combination audiences
  • SocioDemo + In-Market combination audiences 

Affinity Segments

  • Art & Theater Aficionados
  • Auto Enthusiasts » Performance & Luxury Vehicle Enthusiasts
  • Avid Investors
  • Avid Local News Readers
  • Avid News Readers » Women’s Media Fans
  • Beauty Mavens
  • Business Professionals
  • Business Travelers
  • Comics & Animation Fans
  • Cooking Enthusiasts » 30 Minute Chefs
  • Cooking Enthusiasts » Aspiring Chefs
  • Do-It-Yourselfers
  • Family-Focused
  • Fashionistas
  • Gamers » Driving & Racing Game Fans
  • Home Decor Enthusiasts
  • Movie Lovers » Action & Adventure Movie Fans
  • Movie Lovers » Comedy Movie Fans
  • Music Lovers » Blues Fans
  • Music Lovers » Classical Music Enthusiasts
  • Shoppers » Value Shoppers
  • SocioDemo + Affinity combination audiences
  • … And many more

In-Market Segments

  • Apparel and Accessories
  • Autos & Vehicles (Parts & Services)
  • Baby & Children’s Products
  • Beauty Products & Services
  • Business Services
  • Computers & Peripherals
  • Consumer Electronics
  • Consumer Software
  • Dating Services
  • Education
  • Employment
  • Financial Services
  • Gifts & Occasions
  • Home & Garden
  • Real Estate
  • Sports & Fitness
  • Telecom
  • Travel
  • SocioDemo + In-Market combination audiences 

Ready to boost your programmatic strategy with Outbrain? Reach out today.

Katie Secret

Katie Secret

Katie is the Global Head of Product Marketing at Outbrain, covering messaging and strategy for Outbrain's advertiser and publisher lines of business. Prior to Outbrain, Katie spearheaded product marketing efforts for both publishers and advertisers at programmatic ad exchange EMX, and at SaaS platform Newswhip.