[Event Recap] Top 3 Takeaways from Unveil 2022

Tech innovation has reshaped the advertising industry at record pace over the past year, providing better digital and data capabilities for marketers to connect with their audiences – and drive better outcomes for brands.

It’s no coincidence that Outbrain has also achieved its biggest period of growth during that same time, furthering three core areas of innovation: brand creativity, campaign performance, and marketing simplicity. 

Our biggest digital event of the year, Unveil 2022, gave the unique opportunity to thousands of marketers from around the world to connect with our experts, get inspired, and expand their knowledge with the latest ad solutions for a next-level marketing strategy. The event also featured guest speakers from leading brands, Lifesum and 6H Media, who presented the success of our platform and why Outbrain is a key part of their media mix. 

Access the full recording below and continue reading for our top-3 event highlights.

UNVEILED: Clip and Spotlight Ads

Now available for brands with engagement goals transacted on a cost-per-click are Spotlight Ads – larger, richer, and more impactful native brand experiences designed to do what it says: put brands in the spotlight. Story Ad is one such “Spotlight,” where marketers that leverage Stories on platforms like Instagram can use the same creative specifications across our publisher sites. 

And while video ads are typically focused on viewability and completion rate, we’ve delivered a video experience built for performance. Clip is a unique animated format where brands can creatively adapt to today’s online social trend of short-form videos on platforms like Instagram and TikTok, and achieve those lower-funnel KPIs on the open web.

UNVEILED: Outbrain Brand Studio

Beyond creating powerful ad experiences, we work closely with brands to help showcase the most engaging creatives and deliver winning digital strategies. Now available to select global brand partners is Outbrain Brand Studio, our new creative service designed to help own the moment of discovery by combining data, creativity, and expertise. 

Transform data into strategy; convert push marketing to pull marketing; elevate user interest to user intent – Outbrain Brand Studio helps brands find new ways to transform basic ads into powerful moments.

UNVEILED: Outbrain Bid Strategies

Performance is a major focus in today’s online landscape, and marketers need solutions that ensure their marketing spend is allocated toward the best results possible.

Outbrain Bid Strategies is one of the best ways to optimize your campaign goals throughout the funnel, providing opportunity to identify and reach likely purchasers at an early stage and turn them into active consumers later on. Have a goal like maximizing page views or time on site? Engagement Bid Strategy combines our machine learning technology and first-party analytics data to reach your most attentive and engaged audiences. Or perhaps you’re looking to drive lower-funnel conversions? Conversion Bid Strategy is a marketer’s best friend for specific points of action, optimizing campaigns towards the highest performing inventory and audiences. 

All that and more to help transform your ads into moments of discovery, and powerful experiences into brand success! Is your marketing strategy ready for the year ahead?

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