Small businesses are not small in their economic and social impact. In the US, small businesses employ over 47% of employees, and in 2020, were responsible for the creation of 1.6 million new jobs.
As every small business owner knows, success demands blood, sweat and tears, but the payoff is priceless – doing what you love, generating employment and revenue, and sharing your passion with your customers.
We’ve noticed some trends that tend to occur at the start of every new year, which could come in handy as small business owners consider their digital advertising plans for the upcoming Q1. Here are 3 quick trends and tips to keep in mind so your small business can start strong in 2022:
1. Q1 is the perfect time for SMBs to advertise.
One of the advantages of being a small business owner or D2C is that you’re your own boss! Agencies and the brands who work with them are still sorting out their budgets in the early part of the year, and are not ready to go full speed with their advertising strategy and spend. That makes Q1 a very competitive time of year for small businesses to advertise, with lower average CPC (Cost per Click), and more space to try to grab consumer mindshare.
2. New Year’s resolutions are fresh in consumer minds.
January is a time when consumers are setting goals, starting anew and often looking for products and services that can help make their new year’s resolutions a success. While the big businesses take their annual vacations and slow down a bit, small businesses can take advantage of the high consumer intent and traffic of the brand new year, and create ad campaigns that attract this excess of customer attention.
3. Consumers are flush with holiday gift cash.
The post-New Year period is a time when consumers enjoy spending their holiday gift money and annual bonuses. This is a good time for small businesses to double down on their advertising strategy, capturing audience mindshare when people are still in a festive and generous mood. By targeting online audiences with relevant, informative and entertaining content recommendations, small business owners can draw the interest of consumers with money to spend right now.
New Year, New Revenue
At Outbrain, we help many small businesses promote their products and services with content recommendations on the open web. Small business marketers rely on the Outbrain Amplify self-serve dashboard to create, manage and optimize native ad campaigns that drive traffic, conversion and sales.
If you’re looking for a new and powerful way to start the year more aggressively and boost your small business revenue in Q1, take control and try Outbrain Amplify self-serve platform. Remember, you pay only for clicks! So start your campaign today: Click the Register button at the top right.