How is the industry evolving?
The demand for health and wellness products has never been greater, with 58% of people today more conscious about their physical health compared to 2020. The global fitness app market is expected to grow by more than 17% between now and 2026,* signaling not just growing demand but also the increasing number of fitness choices consumers have to better their health. Beyond survival, health brands seek for ways to thrive in the next normal, one in which people have solutions and services available both inside and outside their homes. Following the same trend as other industries, fitness brands are expanding their digital presence – a key driver to ensure any business outcome. This makes the objective of reaching audiences online a heightened priority.