How is the industry evolving?
The fashion industry reflects the changing fabric of our world, one in which evolution remains constant. A means of creativity and self-expression, fashion styles are always on top of the latest consumer trends and patterns. While digital content consumption is nothing new, it’s kicked into high gear over recent years — with the sky being the limit to what brands can achieve online. Any successful strategy, however, will hinge on understanding the factors that affect shopper behavior and responding accordingly.
While consumers will be more cautious about how and where they spend their money these days, brands have the opportunity to get creative in their marketing and provide customers with a seamless omnichannel experience. Advertising channels that enable brands to establish direct, first-party relationships with customers, and reach those who have high purchase intent further down the marketing funnel, are the ones that will yield the most significant return on investment.
