How is the industry evolving?
The Consumer Packaged Goods (CPG) industry has rapidly evolved to meet changing customer preferences and needs. One of the most significant trends is the shift towards healthier, more natural, and sustainable products. In fact, 58% of consumers globally are more conscious about their physical health, *requiring certain CPG brands to innovate and offer products that meet those demands, such as plant-based alternatives. Sustainability has become another main focus, with 76% of consumers believing it’s important for brands to reduce their carbon footprint. *Recent years have also shone a spotlight on eCommerce, with more consumers shopping online for groceries and household essentials. This has pushed CPG brands to invest in digital channels to ensure they have a strong online presence and can reach consumers where they shop – particularly through mobile and video experiences.