Sapporo Breweries Ltd. is a Japanese beer brewing company founded in 1876. Sapporo is the oldest brand of beer in Japan.
Struggling to reach new audiences through traditional mass advertising, the Japanese company partnered with the leading native advertising platform, Outbrain. Sapporo launched a campaign titled “Toast to Adults” and used Outbrain’s Click-to-Watch video solution, FOCUS, to distribute their video content and engage potential new customers.
By leveraging Outbrain’s proprietary interest graph, Sapporo was able to reach qualified users across a network of premium publishers. Outbrain’s 100% opt-in video solution ensured only qualified and interested users would click on the videos, allowing Sapporo to amplify its content and engage with qualified audiences. Furthermore, Sapporo was able to convert new users with video-integrated CTA banners that drove users back to its site to engage with further relevant content.
43% of those who clicked on the videos were new customers, allowing Sapporo to reach new audiences it had previously not reached through other channels. Furthermore, both video completion rates and conversion rates were above benchmark for this campaign. Quality video storytelling, combined with qualified and engaged audiences, delivered both new audiences and high engagement for Sapporo.
By sending out creatives using innovative media, we were able to leverage an approach to customers that we otherwise did not reach through regular communication.”