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Case Study
43%New Customers
63%Video Completion Rate
21%Conversion Rate (visits back to the site)
Sapporo Breweries Ltd. is a Japanese beer brewing company founded in 1876. Sapporo is the oldest brand of beer in Japan.
Struggling to reach new audiences through traditional mass advertising, the Japanese company partnered with leading advertising platform for the open web, Outbrain. Sapporo launched a campaign titled “Toast to Adults” and used Outbrain’s Click-to-Watch video ad experience to distribute their video content and engage potential new customers.
By leveraging Outbrain’s proprietary interest graph, Sapporo was able to reach qualified users across premium publisher partners. Outbrain’s 100% opt-in video solution ensured only qualified and interested users would click on the videos, allowing Sapporo to amplify its content and engage with qualified audiences. Furthermore, Sapporo was able to convert new users with video-integrated CTA banners that drove users back to its site to engage with further relevant content.
By sending out creatives using innovative media, we were able to leverage an approach to customers that we otherwise did not reach through regular communication.”
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