Outbrain’s algorithms are built to service individual readers. This drives the best experience for audiences and also drives the best results via high CTR and RPM. There are many variables that determine what content will be recommended, and they can largely be broken down into:
Contextual Relevance – The site environment will impact the type of recommendations
Trending – Content your site audience clicks most will influence the type of recommendations
Collaborative – Lookalike audience preferences will influence content recommendations
Personal – A reader’s individual preferences will determine the content they are recommended
While there is no way to pre-audit specific recommendations that will be displayed on your site, editorial tools in the Outbrain dashboard will allow for preemptive + reactive content blocking.