Verisure is a leading provider of professionally monitored security solutions. With 30 years of experience, the company has nearly 3 million customers in 14 countries across Europe and Latin America.
In order to keep growing at a fast pace, the partnership with Outbrain was created with the main objective to improve the company’s penetration in the market and to seek out new qualified users.
Focusing on optimising the campaign for their main markets, São Paulo and Rio de Janeiro, and boost the growth on the new ones (Belo Horizonte, Brasília, Curitiba, and Florianópolis), the Outbrain team implemented a combination of device segmentation with Interest Targeting using the categories Entertainment, Business & Finance, and Home & Lifestyle. After evaluating the performance in each of them, the bid per section was used to maximise the results in the combinations that reached the highest conversions.
Compared to the first results of the campaign, Outbrain was able to increase the volume of leads generated in more than 27X and reached a ROI 5, which means that for each 1 BRL invested the client got a return 5 times higher.
We already have Outbrain as one of our top media partners, not only for traffic acquisition but also to generate qualified leads. Outbrain solutions make our media efforts more efficient and assertive.”