Universal McCann Digital, the media agency managing Partner’s marketing budgets together with Outbrain, built a performance strategy that included a direct referral to the residential address verification page.
The campaign was launched on mobile and desktop, with separate campaigns for the various devices and audiences, using these tools:
Conversion Bid Strategy: Outbrain’s automated optimization tool identified users with conversion potential, based on the relevant data of the network, account, and campaign.
Remarketing and Lookalike Audiences: Use of high-quality audiences in distinguished campaigns to increase chances of conversion.
Geo-targeting: To focus on cities where Partner’s fiber internet infrastructure was already rolled out.
Outbrain’s Standard Smartad: A classic native ad format, featuring an image, headline and CTA button to drive conversion.