Samsung is a global leader in information technology, with a vision to inspire the world and create the future. The company, in collaboration with media agency Starcom, leveraged Outbrain‘s High-Impact Display for building premium brand awareness across the open web, reaching a more qualified and interested audience for its AirDresser™ – Samsung‘s intelligent cabinet steamer.
To achieve its goal, Samsung was among the first brands in Italy to test Outbrain’s High-Impact Display – a format that allows brands like Samsung to reach their audiences with in-article, brand exclusive placements and rich creatives.
High-Impact Display addressed two main challenges for Samsung: driving awareness with a non-disruptive experience, and amplifying Samsung campaigns outside walled gardens. Samsung was able to extend its social campaigns from Facebook to highly viewable, brand-safe placements across Outbrain’s premium publisher suite. In addition, enhanced elements such as company logo, call-to-action button, and description enabled the brand to boost its impact.
The results achieved have exceeded Samsung‘s expectations compared to other formats:
Outbrain‘s High-Impact Display has allowed us to improve the impact of our social campaigns and reach a truly relevant consumer base for Samsung, in an absolutely premium and brand safe environment. It‘s an easy format to set up, a great plug and play solution, which is why we decided to test it soon for a new Tiktok activation.”
