Schubkraft Lowers CPA And Saves Time With Conversion Bid Strategy by Outbrain

Success Story

Schubkraft is a fast growing online marketing startup with a focus on lead generation.


Schubkraft is the foremost lead generation service in Germany. Partners depend on them as a scalable, turn-key marketing channel. Schubkraft maximizes traffic and engagement through their custom landing pages tailored to specific interests and lead types.

Schubkraft uses many different tools and channels to generate the best ROI as efficiently as possible.


Schubkraft collaborates closely with Outbrain to aid their lead generation goals, taking advantage of Outbrain’s partnership with premium publishers and ability to engage audiences. The company tested Conversion Bid Strategy (CBS), comparing results to manually-optimized campaigns. CBS is Outbrain’s ultimate marketer tool, automatically optimizing performance according to goals.


The addition of CBS to campaigns not only achieved lower CPAs but also saved the performance marketing team precious time previously spent optimizing manually. Those hours can now be invested in the development of strategic campaign concepts.

CBS campaigns are now integrated into Schubkraft’s core campaign portfolio.

The targeting and bid strategy tools, premium publisher network, and excellent account management team makes Outbrain a strategically important performance marketing channel. Outbrain enables us to use our own special interest portals to generate leads that deliver a very high customer lifetime value for our partners.”

Matthias Kube, Founder & CEO, Schubkraft

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