Schubkraft collaborates closely with Outbrain to aid their lead generation goals, taking advantage of Outbrain’s vast premium publisher network and engaged audience. They tested Fully Automated Conversion Bid Strategy (CBS) to compare results to manually optimized campaigns. CBS is Outbrain’s ultimate marketer tool, automatically optimizing performance according to goals (conversions or CPA). Fully Automated is the CBS mode designed to bring as many conversions as possible within a given budget by adjusting CPC based on multiple data points including publisher section, hour, and platforms.
After confirmation that Fully Automated campaigns must maintain a sufficient budget to allow the algorithm to collect enough data for each hour of the day to optimize on conversions successfully, Schubkraft saw positive results.