Case Study

Outbrain Becomes Most Profitable Open Web Platform for Sunny Digital

-18.5%CPA vs. Google Display

25%repurchase rate vs. target

+15%Email registrations vs. other open web platforms

+20%page dwell time vs. other open web platforms

Introduction

Sunny Digital Tech is a team of media buyers that helps e-commerce brands acquire new customers, increase sales, and increase profitability.

The Challenge

With its clients looking to expand into EU markets and scale outside of social and search channels, Sunny Digital partnered with Outbrain to run native advertising campaigns on the open web. Client success for Sunny Digital entailed building an audience of email subscribers, increasing e-commerce sales, and driving retention for repeat customers.

The Solution

Sunny Digital and Outbrain focused on 3 core areas to drive campaign performance and profitability when reaching EU customers:

• Focus on a regional-specific allowlist of high performance publishers such as Sky News, Spiegel, and n-tv.

• Leveraging Outbrain’s automated bidding strategies to hit specific CPA and ROAS goals.

• Using Outbrain’s retargeting solution to re-engage with users and generate incremental sales

We chose Outbrain because it is the largest source of native traffic, including very high-quality European traffic. Conversion Bid Strategy is very easy to use, and has allowed us to keep our CPA costs about 20-30% below expectations and see results within a week. The repurchase rate was 25% higher than the target, outshining our other partner channels.”

– Hao Yuan, CEO