Case Study
-18.5%CPA vs. Google Display
25%repurchase rate vs. target
+15%Email registrations vs. other open web platforms
+20%page dwell time vs. other open web platforms
Sunny Digital Tech is a team of media buyers that helps e-commerce brands acquire new customers, increase sales, and increase profitability.
With its clients looking to expand into EU markets and scale outside of social and search channels, Sunny Digital partnered with Outbrain to run native advertising campaigns on the open web. Client success for Sunny Digital entailed building an audience of email subscribers, increasing e-commerce sales, and driving retention for repeat customers.
Sunny Digital and Outbrain focused on 3 core areas to drive campaign performance and profitability when reaching EU customers:
• Focus on a regional-specific allowlist of high performance publishers such as Sky News, Spiegel, and n-tv.
• Leveraging Outbrain’s automated bidding strategies to hit specific CPA and ROAS goals.
• Using Outbrain’s retargeting solution to re-engage with users and generate incremental sales