
Case Study
+28%Avg. RPM lift
37%Avg. AU score vs. display benchmark
+26%Avg. AU score vs. video benchmark
70%Avg. video completion rate
The Standard, the Evening Standard’s digital brand, is a newsbrand that trusts Outbrain to balance sustainable monetization with quality editorial engagement on its site.
Most recently, this partnership has expanded to incorporate Outbrain’s new branding solutions for advertisers within their highly-viewable placements, which resulted in incremental revenues and high user engagement levels.
Outbrain’s premium Video and High-Impact Display experiences are served in high-attention publisher placements, which attract enterprise branding budgets via Onyx.
Onyx is Outbrain’s new branding solution for enterprise advertisers to drive greater attention and corresponding impact for brands on the open web. In turn, this offering allows Outbrain to expand and evolve the value we bring to our publisher partners, like The Evening Standard, by generating new incremental revenues from top-of-funnel campaigns and keeping users engaged on their pages for longer.