Care by Volvo and SaphirSolution pursued a two-part strategy to achieve their goals which were to bring awareness to the whole breadth of features of this service and convert customers. The auto company leveraged Outbrain’s Run-of-Network ads, High Impact placements, and Outbrain’s innovative Click-to-Watch video solution. These ad formats coupled with Outbrain’s advanced targeting possibilities, let Care by Volvo reach its target audience.
In the awareness phase of the campaign, audience segments were created based on consumers who had engaged with the ads. These segments were then retargeted in the subsequent phase of the campaign to achieve conversions.