How well do you know video marketing? This is one of the most important questions a marketer can ask in today’s digital world. Video marketing is a huge component of any online strategy.
And that’s because video works.
In 2018, it was reported that the average user spent 88% more time on a website with video than one without. According to Wyzowl, in 2019, 87% of businesses use video as a marketing tool, up from 63% in 2017 and 81% in 2018. And Hubspot reported that 53% of customers want to see more video from brands and businesses.
What does this all add up to? Video is most certainly king of digital marketing.
If you want to incorporate more video in your online strategy, here are some helpful resources:
In the meantime, ask yourself, where do you stand on the video marketing spectrum – from beginner to buff? Take the quiz to find out: