Top 8 Landing Page Builders for Your Digital Marketing Campaigns
If you’ve been browsing the web today (and I bet you have), then you probably saw a landing page – or many of them.
Landing pages are not just regular pages on a website, like a product page or ‘About’ page. Landing pages are uniquely designed and created for online marketing campaigns. When a user searches for a product or service, a paid search ad will lead to a purpose-built landing page that is crafted with specific messaging, layout, and navigation to target and convert the viewing audience. Or perhaps you click on a social media post or a native ad, and you are directed to a landing page in that way.
Technically speaking, any web page can act as a landing page. But a well-designed and tested landing page will do a much better job of engaging the audience and capturing leads, and will bring better results for the marketing campaign.
Indeed, according to a well-known HubSpot study, 15 landing pages is the ideal number for a B2B company. More landing pages mean more opportunities to target and convert users with messaging and content that suits their needs.
Whether you’re aiming for 2 or 20, building landing pages takes time and resources. That’s where a landing page builder comes in.
What is a Landing Page Builder?
A landing page builder is a tool for marketers and business owners to create visually appealing and conversion-focused landing pages without the need for coding or design expertise.
Landing page builders have a range of features that make it relatively quick and easy to get a good landing page up and running, such as drag-and-drop editors and customizable templates. They also offer A/B testing and optimization features to make landing pages more effective.
There are several good quality landing page builders available, each with its own constellation of features, templates, and integrations to suit various business needs. Whether you’re a seasoned marketer or a beginner, it comes down to choosing the right landing page builder. Let’s explore the top contenders and discover the perfect fit for your business.
Top 8 Landing Page Builders
Unbounce
Unbounce is a popular landing page builder and for good reason. It’s robust and packed with features, but easy to use. The drag-and-drop editor and customizable templates mean you can design great-looking, functional landing pages with no coding or graphic experience required.
The platform conveniently integrates with various marketing tools, including CRM systems, email marketing platforms, and analytics tools to streamline operations and tracking of marketing campaigns. A big plus is the A/B testing capabilities, so you can test different versions and variations of landing pages to determine which ones perform better. This feature helps optimize conversion rates and improve overall campaign performance.
Unbounce is a premium tool, so there is some investment required. Also, Unbounce offers several more advanced functionalities that may require technical knowledge or support. Overall, Unbounce is one of the leading landing page builder platforms and a solidly reliable choice.
Leadpages
Leadpages is a versatile landing page builder with the advantage of being conversion-focused, offering a range of features specifically designed to maximize the effectiveness of landing pages in generating leads and sales. It has an intuitive drag-and-drop editor and a wide collection of professionally designed templates catering to various industries and goals. This means that users can quickly create visually appealing landing pages relatively quickly without the need for design skills or starting from scratch.
The conversion-boosting features available on the Leadpages platform include opt-in forms, countdown timers, and pop-ups to help capture leads and drive conversions. Another major advantage of Leadpages is its extensive integration options with popular email marketing platforms, making it an ideal choice for lead generation campaigns. Additionally, Leadpages provides A/B testing, analytics, and lead capture tools to enhance campaign performance. \
There are two pricing tiers, and some of the more advanced features are only available in the higher-priced plan. However, it is still an affordable and valuable tool, especially for small business owners who want a good quality solution without breaking the bank.
Wishpond
Wishpond is much more than a landing page builder. It is a marketing platform that covers the entire funnel, from capturing to nurturing and converting leads. The user-friendly interface makes it suitable for small businesses to experienced marketing teams in large enterprises.
It’s got a great selection of templates, so you can choose the right one for your campaign goals and adjust it for maximum responsiveness on mobile and desktop. Another nice feature of Wishpond’s landing page builder is the range of advanced features that can help create a truly comprehensive and sophisticated web page, including a “buy now’ button, appointment scheduling, and contest features to maximize user engagement.
There is also the all-important A/B testing tool and the capability to integrate with hundreds of marketing automation and CRM tools, including Salesforce, Zapier, and Stripe, allowing for comprehensive lead nurturing and campaign management. By leveraging the other functions of Wishpond, users can automate email campaigns, create personalized workflows, and track the performance of their campaigns through analytics and reporting features.
Pricing for Wishpond is by consultation, so get in touch if you want to figure out whether it is the best platform for your budget. You can easily book a 30-minute online meeting to discuss pricing options directly from the Wishpond site.
Landingi
Self-described as “Canva – but for landing pages,” Landingi is a simple yet powerful platform that offers everything you need for creating good-looking and effective landing pages. You can start from scratch to design your own landing page, but with over 400 templates to choose from, you really don’t need to. The editor has easy drag-and-drop functionality and pre-designed blocks that make it simple to customize and arrange page elements. The templates can serve as a starting point and save time in the page creation process, while still allowing for customization to match branding and design preferences.
Landingi’s built-in dashboard is your command center, where you get access to real-time analytics, allowing you efficiently to measure, track and optimize the performance of landing pages.
A key characteristic of the Landingi platform is team collaboration, making it easy for agencies, businesses, and marketing teams who are working on multiple landing pages and campaigns to achieve better conversion rates and generate more leads.
Landingi’s subscription plans start from the “Lite” version all the way to the Unlimited package, however, most marketers will find the right balance with the highly affordable Professional or Agency packages.
Swipe Pages
Swipe Pages is a landing page builder designed specifically for speed and performance on mobile. Creating high-performing landing pages that are mobile responsive is simple thanks to the drag-and-drop user interface. With a strong focus on mobile responsiveness and page loading times, Swipe Pages aims to help marketers build landing pages that are high-performing, and offer a seamless user experience for the target audience. And we know what that leads to – more conversions.
Swipe Pages offers over 40 templates, which is less than other platforms, but if you are looking for a solution for mobile landing pages, you can’t go wrong. The platform features a solid range of design customization options, so users can adjust the layout, colors, fonts, video background, animations, and other design elements to match their brand and personalize their landing pages quickly and easily.
With conversion features such as one-click checkout and lead capture forms, as well as A/B testing to measure and optimize landing pages, Swipe Pages provides the tools to maximize performance and get more from your landing pages.
Another nice perk of Swipe Pages is the collaborative editing features, making it easy for teams to work together on landing page projects. Users can invite team members, assign roles and permissions, and streamline the review and approval process. Swipe Pages has three pricing tiers, and all are in the affordable range, making it a platform that every business can benefit from.
ClickFunnels
ClickFunnels is not just a landing page builder – it’s a sales funnel builder, and landing pages are an important component of any funnel, of course. This platform offers a wide range of templates and customization options to get the job done. With ClickFunnels, you can build entire sales funnels, including landing pages, opt-in forms, upsells, and order forms. It also integrates with various payment gateways, email marketing platforms, and affiliate management systems, making it a complete solution for digital marketing campaigns.
An advantage of ClickFunnels is the customization capabilities for landing pages, so you can create unique and tailored designs that fit in with your sales funnel. The drag-and-drop editor and pre-designed templates are a must for quick landing page creation. The ability to add custom code is a nice addition for marketers who have dev support, giving users full control over the appearance and functionality of their landing pages.
The built-in payment integrations are also a big plus, especially for e-commerce landing pages. ClickFunnels simplifies the process of selling products or services with easy setup of payment processors, such as Stripe or PayPal, to securely accept payments directly on their landing pages without the need for additional third-party tools.
While ClickFunnels pricing plans may be considered expensive compared to other landing page builders, it’s important to remember that the platform covers the complete sales funnel, not just landing pages. It is a great choice for marketers who want a more comprehensive approach to their landing pages.
HubSpot
Any discussion of digital marketing operations has to include HubSpot, one of the most well-known marketing automation platforms in the world. And of course, it includes a landing page builder as part of its suite of tools. HubSpot’s landing page builder integrates with its CRM, allowing for advanced lead tracking and nurturing. It offers responsive templates, drag-and-drop editing, and personalization features to enhance the user experience. HubSpot’s landing page builder is ideal for businesses already using their CRM and seeking an all-in-one marketing solution.
For those who are not already using HubSpot, or don’t need a complete CRM, HubSpot also offers a free landing page builder tool that provides a simple user-friendly solution. It features a range of customizable templates that are mobile responsive, so you can target mobile users with your landing pages with complete peace of mind. Plus it includes personalization, optimization, SEO, and analytics features so you can get the most from your landing pages.
While HubSpot is known for its powerful marketing automation and CRM capabilities, accessing the full range of features can come at a higher cost. Users with smaller budgets or those who only require basic landing page functionality can take advantage of the free landing page builder and get what they need, but not more.
Mailchimp
Mailchimp is the email marketing platform of choice for many marketers and business owners, and – great news – it also offers a landing page builder. The user interface is simple and intuitive, so you can create professional-looking landing pages quickly. Of course, the landing page builder integrates with the email marketing functionality, enabling you to capture leads and nurture them through automated email campaigns. If you are already using Mailchimp for your email marketing, their landing page builder can be a convenient addition to your campaign strategy.
Robust analytics and tracking capabilities for landing pages are another advantage of Mailchimp. You can monitor visitor behavior, track conversions, and gain insights into the performance of landing pages, allowing for data-driven optimization and decision-making.
Mailchimp’s landing page builder is primarily designed to complement its email marketing platform, so it may have fewer features and functionalities compared to standalone landing page builders. But if you want to combine your landing page activities with email marketing, then look no further than Mailchimp.
Mailchimp offers a free plan with basic features, so in order to take full advantage of landing pages, it is probably necessary to upgrade. Monthly fees definitely fall into the affordable category so Mailchimp is a cost-effective option.
Choosing the right landing page builder for your digital marketing campaigns is crucial for driving conversions and achieving your goals. The eight landing page builders mentioned above offer a wide range of features, templates, and integrations to enhance your campaign’s performance. Evaluate your specific requirements, budget, and expertise level to select the platform that best aligns with your needs. Remember to experiment, test, and optimize your landing pages continuously to maximize results and improve your overall digital marketing efforts.
