Article originally published on mUmBRELLA. For 18 months I’ve been working exclusively with brands in Asia to launch content marketing strategies and campaigns. It’s been an exciting time, but a challenging one too. The challenges are…
Andrea Edwards is a globally award winning B2B communications professional with well over 20 years’ experience from around the globe, including 12 years exclusively in Asia Pacific. Currently heading up content marketing and training for Novus Asia, Andrea relishes sharing her passion for content marketing and its’ ability to fundamentally transform how businesses market to their customers. To be at the heart of this revolution in Asia, where every day she partners with inspired business leaders on their journey into a new era of business storytelling, is what drives her to achieve greater success. Additionally, Ms Edwards understands that to succeed in content, professionals must be motivated and trained to build their personal brands to truly harness the amazing content being created by businesses today.
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