How is the industry evolving?
The tech B2B sector is unique in that it’s highly diverse in product, purpose, and cost. Adding to that complexity, B2B buyers now have higher expectations of their experiences with brands. To stand out in a competitive market, your content is key to driving buyer interest in your products and services. What does that content look like? Customer journeys are different in the B2B world for a typical sales cycle, but the approach is the same. Leveraging intent data and customer insights to connect with buyers at each stage is key to create relevant messaging, build authority, and focus on clients values. Shaping the digital journey with relevant content has become more important than ever to providing engaging experiences for B2B buyers when interacting with brands.