Microsoft was successful in driving efficient conversions with Outbrain. Compared to similar campaigns on social channels, Outbrain drove 180% more leads at a 57% lower CPA. Microsoft also saw a 75% increase in conversion rates among their retargeted audiences as well as a 3X increase in conversion rates among 1st party audience segments.
more leads than social channels
lower CPA than social channels
higher conversion rate with site retargeting
higher conversion rate with DMP retargeting