Getting Some News...
India.com Strikes Multi-Year Partnership With Outbrain
India.com, India’s third largest online publisher and Outbrain, the world’s largest content discovery platform, today announced the details of a multi-year strategic partnership. The deal will empower the media company and its properties to fully leverage the Outbrain guided personalisation platform…
Outbrain and Dentsu partner for content marketing push
Dentsu Aegis Network Australia has strengthened its relationship with content marketing and amplification business Outbrain…
Outbrain announces ScoopWhoop, StoryPick and Indian Express as new publishing partners in India
Content discovery firm Outbrain has announced a number of publishers in India signing up to use its network, including Indian Express, ABP Live, Financial Express, MTV India, ScoopWhoop, StoryPick and fossBytes…
Outbrain Enables Direct Sold, In-Feed Placements For Publishers
Outbrain will allow publishers to sell native in-feed placements via their direct sales channels. In beta testing with four publishers, publishers can offer the units on a CPC or CPM basis…
Clickbait headlines hurt clickthrough rate, report for content marketers suggests
Research by content discovery platform Outbrain and marketing software firm HubSpot suggests from a study of 3.3 million paid link English language headlines that words that promise quick-fix solutions, are pushy and stress urgency also turn readers off….