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Is Native Advertising About to Go the Way of Pop-Up Ads?

Native advertising feels like a fresh opportunity, but at the rate things are going, it runs the risk of reviving all of the familiar challenges that have made the display ad business such a challenging proposition. Matt Crenshaw, Outbrain VP Product Marketing addresses why brands need to reassess their native ad strategy and make content […]

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OMD Australia Signs Deal With Outbrain

Media and comms agency OMD has announced a partnership with Outbrain, in a move to further strengthen its content marketing expertise….

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India.com Strikes Multi-Year Partnership With Outbrain

India.com, India’s third largest online publisher and Outbrain, the world’s largest content discovery platform, today announced the details of a multi-year strategic partnership. The deal will empower the media company and its properties to fully leverage the Outbrain guided personalisation platform…

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Outbrain and Dentsu partner for content marketing push

Dentsu Aegis Network Australia has strengthened its relationship with content marketing and amplification business Outbrain…

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Outbrain announces ScoopWhoop, StoryPick and Indian Express as new publishing partners in India

Content discovery firm Outbrain has announced a number of publishers in India signing up to use its network, including Indian Express, ABP Live, Financial Express, MTV India, ScoopWhoop, StoryPick and fossBytes…