InnoGames Reaches a Highly Profitable Audience and Ensures App downloads

Category

Tech

Success Story

InnoGames is a video game company specializing in desktop and mobile games. Its games are free-to-play but also offer in-game purchases. Targeting qualified users most likely to make in-game purchases and measuring their profitability over time (lifetime value) is core to the company’s marketing strategy.

Overview

InnoGames collaborated with Outbrain, a leading recommendation platform, to promote its city-building strategy game: Forge of Empires.

Solution

Depending on the device, the user was redirected to either an engaging landing pages hosted on the InnoGames site, or the App Store or Google Play Store.

To ensure InnoGames reached the right audience on the right device/OS, and to maximize the profitability of each new user, the company leveraged several of Outbrain’s targeting capabilities: OS targeting (desktop vs. mobile; android vs. iOS), Lookalike Audiences (targeting of similar profiles), and Audience Exclusion (targeting restricted to new gamers).

innogames

Results

InnoGames was able to measure and optimize the performance of its campaigns with a Server-to-Server integration.

It is essential for us to be able to reach the best players for our games. Outbrain‘s ability to deliver large volumes of quality traffic across multiple countries, combined with its range of targeting tools, has allowed us to engage our target audience and maintain healthy growth and profitability. As a result, we have been able to scale our investment efforts by a factor of 10 over the past 6 months.”

Erich Detert, Marketing Manager, InnoGames

Download Case Study

Want to be featured next? Request a call with our experts

Your data will be processed according to our Privacy Policy

Thanks for contacting us !

We'll be in touch very soon

PS: We've got tons of ideas to help you grow your business.